Success Story
Briogeo Needed Their Facebook Ads on Snapchat
We Repurposed Briogeo's Most Successful Existing Facebook Assets for Snap Ads and Story Ads
The Story
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Naturally based hair care company Briogeo had been seeing a great return on their ad spends on Facebook, and was hoping to start marketing on Snapchat too – but their most successful content was user generated videos and testimonials running well over a minute long. They needed a way to convert the success of these assets across Snapchat's technical requirements of a 10-second runtime and vertical-only content.
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The Solution: Snap Ads and Snap Story Ads
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By using only their highest performing videos on Facebook and official still assets as footage, Hoodworks Video created a suite of videos and GIFs native to the platform for each product Briogeo wanted to promote on Snapchat. We made multiple 10-second Snap Ads and animated GIFs for each product, as well as longer Snap Story Ads for Discover by linking together these 10-second assets and including a Snap Tile cover image.
The Result
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By restricting the content used to pieces already known to have had high engagement on Facebook and adding in branding and product shots, we maximize the effectiveness of the 10-second ad. We also took full advantage of the purchase power behind Social Media Advertising by including an interactive "Swipe up for 10% off" link right in the ad that leads to their shopping page to help drive instant conversions.
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